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As COVID-19 continues to upend the normal social connections between students and professors — casual interactions during office hours, pre-class conversation, post-class questions — social media is emerging as a tool to maintain and improve those connections that are vital for student retention, academic development, diversity and inclusion. In this interactive, one-hour webinar, Dr. Abdullah Al-Bahrani and Dr. Rebecca Moryl explore 10 social media strategies to maintain student-faculty connections during the mass transition to online education. Participants learn how to: 1. Use social media to complement traditional communication 2. Find the platform of choice 3. Stay on brand 4. Recognize we’re all #InItTogether 5. Target the “whole” student 6. Use social media to engage students 7. Cross-promote their institution 8. Build a discipline co-educational space 9. Share discipline-specific content 10. Share student successes